This film came back with a very good concept, but had been out of the media for many years.
Negresco, the ends justify the means.
Worth do anything to eat an Negresco cookie!
For a problem of money, we could not travel to shoot, so the great challenge of this film was to bring snow and the mountains to a studio in Sao Paulo, Brazil.

Launch of Toyota's truck. We had to have a graphic film and performance. The original idea came from Dentsu Tylandia.

Nestlé in Brazil has a well known brand among children called Passatempo. Its packaging always existed six characters: The Monkey is the leader of the gang has a irreverent and smart personality . The jaguar is the girl in the group she is very vain. The Bear is strong, his partner Zebra is speaker and jabbering. As it could not miss in a group, always has a crusty, which in this case is the Alligator.

The concept that the creative agency Publicis Norton, was created as follows:

• Establish the school as an environment of "sitcom"
• Ability to create various situations in a place with strong interaction and involvementof target. Like: Classroom, sports, camping, recreation, snack ...
• Opportunity to give greater focus on the personality of the characters and product benefits

The creative idea developed by the agency that NBS is the question that every waiter in restaurants makes about what you want to drink?
So we developed the character "sentence: What do you want to drink?"
The joke is that this phrase haunts and get into the person before an answer.
Once the phrase enters in the person she asks for Guaraná Antarctica.

This project was quite challenging in terms of achievement. When the agency JWT, approach us to make this film the Creative Director Ricardo Chester at the time had a very clear vision of the film. He wanted the opening of "Saving Private Ryan" directed by Steven Spilber where production cost several million dollars and had at least 15 days to make the opening.
Obviously we did not have neither the time nor the money. With an aggravating! We had to pass that energy and adrenaline, without a gun and even fire any shots.
The design and direction is the Flavia Moraes, and mine.
Hope you Enjoy!

Just some curious data: The film was made ​​in three days on a beach in southern Brazil, called Torres. The boat scene never came to sail and we had no more than 15 extras!

Some pictures I like to do when I'm not working, especially in beautiful places.

TV commercial to celebrate the 50 years of Neston in Brazil

One of the interviews conducted during the first Equestrian tournament (Athina Onassis Horse Show) held in Brazil. It is a very special interview because it shows the wonderful work that this team develops multidissiplinar of Hippotherapy with special needs children. Every time I see this video I am moved. All the capture and generation of images of this event was produced by the staff of Film Planet.